Royal FloraHolland starts Nationwide Auctioning Pilot16 January 2020
Nationwide auctioning is one of the focus points of the Royal FloraHolland strategy. Cut Anthurium is the first product group of the Nationwide Auctioning Pilot. It is being investigated whether Carnation could be used as a second product group. The pilot is planned to start at the end of the first quarter of 2020. With this, Royal FloraHolland is taking an important step towards nationwide auctioning on all clocks. This milestone is scheduled for 2021.
Where nationwide auctioning is concerned, the products are delivered at the buyer's desired export location. The introduction of interbranch logistics has made this possible. The complete switch to image auctioning is also a crucial element.
There will be an exclusive nationwide clock for the nationwide auctioning pilot. For this purpose, a flower clock must be available in both Aalsmeer and Naaldwijk. This clock already exists in Aalsmeer, while clock 6 is being cleared in Naaldwijk. By merging these two clocks, a group clock can be created. This means that Naaldwijk will have a new auction schedule for flowers from Thursday 30 January. The current auction groups of clock 6 in Naaldwijk will then have a different auction position. This has been discussed with the chairs of the FPCs flowers and with a number of buyers, including the location committee in Naaldwijk. The modified auction schedule will soon be available on the Royal FloraHolland website.
Coordination of auction processes
The introduction of nationwide auctioning has long been on the wish list of growers and buyers of Royal FloraHolland. Modifications to systems now make it possible to start a pilot. This will be done in consultation with growers and buyers. Within the framework of nationwide auctioning, the auction processes at the various locations will be further aligned. Royal FloraHolland will use the usual means of communication to regularly communicate on the progress and further developments of nationwide auctioning.
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